Google AI Overviews: What They Are, How They Work, and How to Optimize Your Content to Appear

If you’ve been watching Google Search then you would have noticed your Google rankings started behaving weird lately. Something new appears on the top of results. A short AI-generated summary answering the searcher’s query instantly. This feature is called Google AI Overviews. And it is one of the biggest shifts in SEO since featured snippets. […]
Google’s E-E-A-T Explained: How to Create Content That Google Trusts And Ranks in 2025

Imagine you have written a 2000 word lengthy blog. Added the most relevant keyword along with a killer headline. But what if your content is not clear about what you’re talking about, Google will definitely ignore it. In fact if Google doesn’t trust your content, it won’t rank it. To make Google trust and rank […]